Novaline's impressive presence at the Future Investment Initiative in Riyadh.


Never before have we had our holograms displayed in such a grand, palatial environment, standing clear as day on beautiful marble floors, surrounded by gilt furniture and officials from over 88 different countries. Seeing our holographic experiences come to life under the light of these gigantic, dazzling chandeliers was a memorable moment for all of us.

We were commissioned to create mind-blowing holographic experiences, to unveil to visitors and future investors the sci-fi like cities of Neom, Qiddiya and Pristine - mega-cities which represent a new future for the Saudi Arabia.

To create these unique designs we used our patented NovaFabric™ screen, combined with spectacular visuals, to treat the spectators to a 3D IMAX like experience which gave visitors a tour through the cities of tomorrow.

For a large holographic installation of the city of Neom we used a triple layered set-up of the screen, creating an exciting holographic experience beyond belief. Visitors were very much impressed by the way the holograms appeared in the mid-air right in front of their eyes, and some even side stepped as holographic drones came flying towards them and as gigantic planes flew over their heads!

Quiddiya, on the other hand, featured something native and authentic to the country - a holographic, life-sized lion in a beautiful installation designed to look like a cave. The experience was one of the absolute crowd favorites. The lion was resting in a cave looking like a true king of the jungle, roaring loudly and proud. While waiting in line to come see and to interact with him, we were told by some of the spectators that they couldn’t believe that they weren’t looking at a real lion because of the smoothness of his movements and stunning likeness!

It was a great inspiration as well as an exciting challenge to create an experience of such  power and magnitude and a great project for Novaline to be involved in.


Dutch pavilion stands out during the 2017 World Expo

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We are excited to announce that we’ve played a big role in making a small fish stand out in an over 113 acre pond. Out of the over 115 participating countries, the Dutch pavilion made the top 5 on the list of must-see pavilions!

At Novaline, we like to say: Environment? Yes we care! So when RVO approached us to work with them on representing Holland at the 2017 World Expo, we were thrilled.

This years theme of the expo, that took place in the beautiful city of Astana, Kazakhstan, was ‘Future Energy’. The main objective of the exhibition was to raise responsibility that promotes discussion and stimulates the development of knowledge that allows people to control the energy use of our planet and minimize damage to the environment. A subject that caused an inspiration overflow here at the Novaline office.

The Netherlands came up with the “Low Country, High Energy” theme for the pavilion, very suiting for a country with only about 50% of its land exceeding just one metre above the sea level, and from which the name literally means “lower countries”.

In a beautifully designed pavilion, with the world famous Dutch artist Mondriaan as the main artistic inspiration, the visitors were immersed in a spatial representation of the character of the Netherlands.

The pavilion and Novaline’s 3D holographic movie educated the visitors about the typical Dutch Mindset, how that mindset has driven the Dutch to innovate and discover what role the Netherlands play in the energy transition. Other topics that were addressed were issues such as: climate change, the reduction of  CO2 emissions, new forms of energy, such as renewable energy and energy efficiency, energy security and energy production and storage.

While each pavilion at the Expo had their own methods on how to promote their views on these important topics, all of the participants were addressing the same issues, making it a challenge to stand out and to be remembered.

To inspire and engage the audiences we've decided to create a 3D holographic movie that left an impression on not only the visitors, (over 5 million this year) but also on the official judges of the Expo. The experience was in the top 5 must-see shows to visit and got an honorable mention for category “Best use of technology".

Here is what the judges had to say about the Dutch pavilion:

“The multi-layer holographic experience was a visual feast while strongly supporting the Expo theme. I loved the integration of the iconic Dutch elements from the entry, and their use in the presentation.”

“The 3D holographic movie in the Netherlands pavilion was the cherry on top of a Mondriaan-inspired cake. Together, they conveyed the intelligence of the Dutch and their ability to adapt to a hostile environment of floods and climate change'”

“Excellent use of holographic 3D technology, used in several layers to achieve a unique and memorable show."
“The flow in most 3D experiences is the need to wear glasses or goggles, which detracts from the experience and makes the entire thing feel overwrought. This, however, was effortless, seamless, and absolutely mesmerizing.”

The mission, making the Dutch pavilion stand out and talked about, as well as educating over 5 million expo-visitors about the important role the Netherlands plays in the energy transmission was successfully accomplished.


Novaline and Panasonic bring back Andre Hazes


NovaLine is proud to be able to say  that the reveal of our unique technology for displaying lifelike holograms during the four “Holland sings Hazes” concerts, was a huge success.

After four years of sold- out “Holland zingt Hazes” concerts, Stage entertainment Netherlands wanted to something extraordinary for the loyal fans and approached Novaline to help make that happen. The event producers and the Hazes family felt that a hologram of the legendary singer would be a wonderful way of celebrating the 5th edition of the concert, and we couldn’t agree more!

We know that Andre Hazes is much more than “just a singer” to the majority of the audience, so for over a year we worked on the images in close collaboration with Andre Hazes’ family and loved ones. The actor Martijn Fisher, who also played the lead role of Andre Hazes in the musical comedy “zij gelooft in mij” and the film “Bloed, zweet en tranen”, was used as a model for creating the hologram.

Photo’s and video’s from the archives also contributed as a tool to perfectly recreate all of the singers facial features and mannerisms. The producers deliberately chose to go for a  classic projection of André Hazes.

Although black can sometimes be problematic in projections, the high quality of the colours and images meant that André was able to appear in his signature black suit and black hat.

When the singer “appeared” on stage during the first concert and Friday March 17th, and performed one of his most famous songs “she believes in me”, we could tell by the reaction of the audience that we did it right.The whole crowd was excited; some were amazed and “ shocked” by the striking similarity of the hologram while others were moved to tears to “ see” their beloved singer back on stage.

Actor Martijn Fischer ; “ I was deeply impressed by the quality of the images, it was a surreal and almost magical moment when Andre Hazes hologram made it’s appearance”

The biggest challenge was to make sure that everyone in the 17,000 headed  audience would be able to see, and enjoy the projection.

By bending our unique and invisible Novafabric™ screen and integrating the  PT-RZ31KEJ Panasonic projector into the stage, we made sure that the singer had all eyes on him once more.

The Novaline screen only captures the light from the laser projector and absorbs all other light sources. So not only did the audience see a very accurate hologram, but it also allowed the fans to take pictures, videos and selfies without it having any negative effects on the quality of the projection.

We hope the audience left the venue that night with a feeling that they didn’t just see a concert, but that they truly went on a night out to remember.